Digital Marketing: Paid Search / Metasearch Specialist/Manager (Málaga) en Malaga

We are looking for a Digital Marketing Specialist to deploy and operate all the Traffic and Media capabilities to manage all Paid Search / Metasearch activity required for one of our international customers and a Digital Marketing Manager to deploy the strategy in different countries,coordinating an operate team

PROFILE 1:  Digital Marketing Specialist, responsabilities                           

•                                                                            
• Create campaigns to target customer match audience                                                                                             
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns                                                                                     
• The role will require you to own and manage PPC in a geographical area and conduct the usual aspects of any PPC role to drive performance such as SQRs, improving ads & extensions, monitoring performance and general maintenance.                                                                                        
•  As part of the role you will also be required to work closely with local marketing teams to tailor PPC and on-site strategy for your allocated region.                                                                                         
• Retargeting and Geolocation campaigns                                                                                     
• Budget distribution among campaigns                                                                                         
• Periodic optimizations: budget optimization, bidding optimization, match type optimization, keywords optimization…                                                                                            
• AB testing over ad copies                                                                                          
• Reporting on campaign and channel performance                                                                                          
• Optimizing of the competitive landscape, our customers’ needs and profiles, and current campaign performance to test new ideas for increasing customer acquisition or improving user experience and thus ROI of the campaign.                                                                                    

PROFILE 2:  Digital Marketing Manager, responsabilities

• Develop the strategy Paid Search including Metasearch in different countries                                                                                     
• Coordinate an operative team and train the members to increase their knowledge                                                                                       
• Resposnable of channel results                                                                                          
• Budget distribution among countries                                                                                            
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns                                                                                     
• The role will require you to own and manage PPC in a geographical area and conduct the usual aspects of any PPC role to drive performance such as SQRs, improving ads & extensions, monitoring performance and general maintenance.                                                                                        
•  As part of the role you will also be required to work closely with local marketing teams to tailor PPC and on-site strategy for your allocated region.                                                                 Periodic optimizations: budget optimization, bidding optimization, match type optimization, keywords optimization…                                                                                            
• AB testing over ad copies                                                                                          
• Reporting on campaign and channel performance                                                                                          
• Optimizing of the competitive landscape, our customers’ needs and profiles, and current campaign performance to test new ideas for increasing customer acquisition or improving user experience and thus ROI of the campaign.                                                                                    
• Create campaigns to target customer match audience                                                                                             
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns                                                                                     
• The role will require you to own and manage PPC in a geographical area and conduct the usual aspects of any PPC role to drive performance such as SQRs, improving ads & extensions, monitoring performance and general maintenance.                                                                                        
•  As part of the role you will also be required to work closely with local marketing teams to tailor PPC and on-site strategy for your allocated region.                                                                                         
• Retargeting and Geolocation campaigns                                                                                     
• Budget distribution among campaigns                                                                                         
• Periodic optimizations: budget optimization, bidding optimization, match type optimization, keywords optimization…                                                                                            
• AB testing over ad copies                                                                                          
• Reporting on campaign and channel performance                                                                                          
• Optimizing of the competitive landscape, our customers’ needs and profiles, and current campaign performance to test new ideas for increasing customer acquisition or improving user experience and thus ROI of the campaign.                                        

Digital Marketing Specialist – Requirements:                                                                                     

• 1+ years in Media digital agency managing bid strategies for campaigns simultaneously active accounts in Paid Search y Metasearch                                                                                        
• In-depth experience with bid management tools (e.g., DartSearch, Marin, Kenshoo)                                                                                             
• Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)                                                                                            
• Strong analytical skills and experience generating SEM reports                                                                                        
• High level of English is a must, You will sit within multi-lingual teams, driving international campaigns.

Digital Marketing Manager – Requirements:          

• 5+ years in Media digital agency managing bid strategies for campaigns simultaneously active accounts in Paid Search y Metasearch
• In-depth experience with bid management tools (e.g., DartSearch, Marin, Kenshoo)
• Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Strong analytical skills and experience generating SEM reports
• High level of English is a must, You will sit within multi-lingual teams, driving international campaigns.

“Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity”