Descripción Del... There will never be a typical day at Accenture Digital, but that’s why people love it here. The...
There will never be a typical day at Accenture Digital, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Our clients operate at scale in international markets – you’ll be working with famous brands and household names – no worrying about how to explain what you do to your family again!
· Architect SEM strategy
· Build campaigns (Hands-on setup, execution, optimization and management of campaigns)
· Optimize campaigns for business outcomes
· Analyze campaigns, platform settings, and user data to identify opportunities for growth
· Make program improvement recommendation
Help sales team creating the search component of the pitch decks for new prospects
Assist with daily and monthly reporting analysis for management team
Requirements
· Soft Skills
o Advanced English
o Ability to effectively manage multiple SEM campaigns
o Strong analytical skills and attention to detail
o Excellent verbal and written communication skills for effective communication and presentation to stakeholders, including management, marketing, creative, production, local agencies and outside vendors
o Proactive
o Team Player
o Responsible
o Self-learner
o Problem Solver (ability to fix complex issues).
o Good research skills
o Good time management (including down time) and ability to meet tight deadlines
o Takes ownership of tasks and ensures their quality
· Technical Skills
o Digital Media Buying Tools:
§ Experience with Google Adwords.
§ Experience with enterprise management platforms for SEM (Marin, Kenshoo, Adobe’s Media Optimizer, DART, etc)
§ Preferable: Google AdWords Certified
§ Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
§ Experience managing a portfolio of SEM campaigns and mastery of all SEM skills
§ Knowledge of various marketing tools to perform keyword research, competitive analysis, and other search marketing activities
·
o Microsoft Office: Proficient with Microsoft Office, specifically Word and Excel.
Pluses
§ DoubleClick Campaign Manager (DCM)
§ DoubleClick Bid Manager (DBM)
§ DoubleClick Search (DS)
§ Other Ad Servers
§ SEM Experience
Required Experience
· Bachelor’s Degree or equivalent
· Preference for Google Adwords Certification.
Please also note that Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity.
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