Affluent Investment Product Owner

Being an innovative bank is just possible if every person working within ING is a real innovator.

This is how we are now, a 1100 professionals bank, 1100 ways of thinking and improving every day.

 
However, we share a mindset and a way of working, based on the behaviors and values that make us grow personally each day.
We offer you to be part of a highly professional and engaged team that works everyday as the key engine for ING’s growth and success. This is why we offer you the latest technological progresses, to make easier and better not only your day to day, but also the people who trust us.
At ING's our strategy is focused on providing excellent service to our customers and delivering stable growth with strong profitability. We constantly seek decisive and enthusiastic people who want to work with one of the leading financial institutions worldwide, recognized for offering to its customers some of the market's most relevant and innovative financial products.
We are hiring a Product Owner for Affluent Investment 
Job Purpose
Challenge: “Democratize how customers grow their money”
As a PO:

• Lead with the Squad and the Tribe the Commercial Strategy and Research and Divulgation, to define and to implement the actions plans.

• Manage the backlog items and prioritize them based on the overall strategy and communication objectives

• Evaluate the impact of the communications or the different initiatives.

• Align needs and solve impediments with the rest of the teams (within and outside the Investment Tribe)

1. Increase the awareness of the new positioning Inversión NARANJA + ® among clients and non-clients with ATL and BTL communications and Pr.

1. Maximize the conversion of the affluent funnel for clients and non-clients.  (appointment, attendance and sales ratio)

1. Engage customers with the service, upsell (long term)

1. Increase their satisfaction

• Minimum of 5+ years relevant experience defining applications, experiences, websites, products and services that balance user needs, business objectives and technological constraints (E.g. Strategy, Product management, Product development, Service Designer…

• Holistic and human centered approach, from research and insight generation to concept to deliverable

• Demonstrate strategic capabilities in digital communications, content marketing, positioning, messaging and storytelling

• Ability to influence, make recommendations and drive change at all levels of the company

• Strong analytical and problem solving skills

• Experience in Investment Products

• Develop the definition of the current acquisition strategy

• Delivery campaigns to the affluent customers

• Refine the retargeting strategy

• Design the upsell communications strategy

• Collaborate with the different teams involved to implement the strategy to create a strong external positioning