Digital Analyst (SW Business Analysis) Barcelona

There will never be a typical day at Accenture Digital, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Our clients operate at scale in international markets – you’ll be working with famous brands and household names – no worrying about how to explain what you do to your family again!

We are actively looking for a Digital Analyst based in Barcelona, Spain and focused on analytical definition, development & deployment with experience using different tools, with especial experience on Adobe Analytics, DTM and Launch. Further experience on Adobe Target and Adobe Experience Manager will be a plus. Experience on other TMS (Tealium, GTM) or other Analytics tools (GA, Webtrekk, etc.) will be a plus.

Main Responsibilities Include But Are Not Limited To

• Define, report and analyze Key Performance Indicators

• Interpret business requirements from stakeholders to develop them into technical requirements

• Define technical tracking guides and partner with the development team in order to validate data collection and ensure data quality

• Develop technical solutions to avoid data breaches and other common Digital Analytics pain points

• Troubleshoot Digital Analytics implementations based on Adobe Analytics and Adobe’s TMS (DTM or Launch)

• Develop and maintain ongoing reporting to be delivered to the senior division and other stakeholders

• Use data to make recommendations for stakeholders to optimize the customer journey across websites (desktop + mobile), mobile apps, smart tvs, wereables and digital marketing channels

• Provide support to cross-functional and global partners for analytical requests through maintenance, mining and integration of data sources

• Develop a picture of the customer leveraging data from online and offline data sources

• Learn and use other MarTech & AdTech tools (AdServer, DMP, CDP, Marketing Automation, etc.) in order to leverage Customer Experience and generate new business opportunities

• Stay abreast of industry trends, best practices, and the evolving analytics landscape 

Requirements/Qualifications

• 1 - 3 years of experience with web analytics for an online business

• Strong working knowledge of Adobe Analytics or Google Analytics; other third party solutions are a plus (Adobe Target / AEM)

• Strong working knowledge of Adobe DTM or Adobe Launch; other third party solutions are a plus (GTM / Tealium)

• Must have strong quantitative analysis skills and advanced Excel skills

• Working knowledge of data visualization tools, such as Tableau, Datorama, PowerBI, etc. is a plus

• Experience with other MarTech / AdTech tools (DMP, CDP, AdServer, etc.) is a plus

• Must possess a great attention to detail and curiosity to uncover trends and insights

• Strong written and verbal communication skills

• High proficiency in English and Spanish

• Demonstrated ability to work in a fast-paced, “self-starter” environment

• Highly organized and detail-oriented

• Ability to manage multiple work streams simultaneously

• Team-player with excellent relationship-building
  
  

What do we offer?

·       Competitive salary and other benefits (medical insurance, Employee Shares Purchase Program, etc.)

·       Career growth in a constantly learning environment

·       Passionate, fast-growing team at a global, renowned digital agency

·       Free coffee and tea everyday