Digital Analyst - Marketing & Avertising Technology HUB (SW Business Analysis)

There will never be a typical day at Accenture Digital, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Our clients operate at scale in international markets – you’ll be working with famous brands and household names – no worrying about how to explain what you do to your family again!

We are actively looking for a Digital Analyst based in Madrid, Spain and focused on analytical definition, development & deployment with experience using different tools, with special experience on Adobe Analytics, DTM and Launch, Tag Management . Further experience on Adobe Target and Adobe Experience Manager will be a plus. Experience on other TMS (Tealium, GTM) or other Analytics tools (GA, Webtrekk, etc.) will be a plus. 

 Main Responsibilities Include But Are Not Limited To

• Define, report and analyze Key Performance Indicators
• Interpret business requirements from stakeholders to develop them into technical requirements
• Define technical tracking guides and partner with the development team in order to validate data collection and ensure data quality
• Develop technical solutions to avoid data breaches and other common Digital Analytics pain points
• Troubleshoot Digital Analytics implementations based on Adobe Analytics and Adobe's TMS (DTM or Launch) 
• Develop and maintain ongoing reporting to be delivered to the senior division and other stakeholders
• Develop and maintain ongoing reporting to be delivered to the senior division and other stakeholder 
• Use data to make recommendations for stakeholders to optimize the customer journey across websites (desktop + mobile), mobile apps, smart tvs, wereables and digital marketing channels 

REQUIREMENTS

Digital Analyst, Adobe Analytics, DTM and Launch. Adobe Target and Adobe Experience Manager  will be a plus, (Tealium, GTM) or other Analytics tools (GA, Webtrekk, etc.) will be a plus.

Please also note that Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity.