Global Go To Market Executive (Programmatic Trading) - Junior

We are seeking a dynamic Go-To-Market Executive with a background in media trading or performance marketing (programmatic and/or paid social) who is ready to transition into a strategic product and growth focused GTM role.

This role is central to ensuring our AI-powered audience, inventory, performance, and optimization products truly meet the needs of activation teams across the upper, mid, and lower funnels.

Acting as a strategic business partner, the GTM Exec connects real trading insight with AI-driven opportunities, translating technical capabilities into commercial value and driving market adoption through clear narratives, enablement, and business led change.

Main Responsibilities

Go-To-Market Strategy & Enablement

• Build and execute the GTM plan for new AI-driven products and features (positioning, messaging, rollout).
• Translate complex technical and AI concepts into simple, compelling business language for activation or other media teams.
• Conduct impact assessments and define clear value propositions for each persona (trader, planner, account manager, strategist).

User Education & Adoption

• Own the creation of user guides, playbooks, and step-by-step activation or innovation manuals.
• Deliver autonomous training sessions across teams (live, virtual, or recorded).
• Create demo videos manually or using AI tools to support product launches.
• Facilitate regular FAQ sessions and user office hours.

Knowledge Management & Communication

• Manage and continuously update the product knowledge portal (documentation, release notes, best practices).
• Drive proactive communication on product updates, improvements, and new feature availability.
• Ensure consistency and quality of all user-facing content.

Support & User Engagement

• Own support ticket triage for product usage questions, and guidance.
• Identify recurring issues and feed insights back to Product & Engineering.
• Monitor user sentiment and adoption metrics to recommend enhancements.

Cross-Functional Collaboration

• Work with engineering, data science, business, and activation teams to ensure product-market fit.
• Support commercial strategy with product demos and strategic pitches when needed.
• Serve as an internal AI Activate or innovation ambassador to elevate literacy and adoption across teams.

Key Competencies

• 2+ years professional experience
• Fluent in English
• User-Centric Product Thinking
• Media Trading Expertise
• AI & Data Literacy
• Communication & Storytelling
• GTM & Enablement Execution
• Analytical & Problem-Solving Skills
• User Support & Service Orientation
• Cross-Functional Collaboration
• Project & Knowledge Management
• Ownership & Autonomy