Creative Copywriter

We are looking for a talented and enthusiastic Creative Copywriter to join our Brand Team of Center of Expertise Brand & Communications.

The responsibility of this team is leading and implementing brand & products communication strategies to continue growing and making the brand memorable and irresistible and our way of working is passionate and honest.

As a Creative copywriter you will:

• Craft concepts, storytelling, content and copywriting for a range of marketing campaigns, ensuring they can be translated into seamless digital experiences across ING touchpoints.
• Create impactful, unique, customer-centric and personalized communications (commercial + operative + content communications) and experiences across customer journeys.
• Become a champion in terms of ING's verbal identity across all outputs, ensuring consistency, quality and relevance while acting as a true brand guardian.
• Grasp and align with ING Marketing strategy, suggesting new creative opportunities.
• Oversee & take control of creative marketing campaigns end-to-end, from conceptualization to delivery.
• Translate campaign performance, customer insights and learnings into better creative solutions and continuous optimization opportunities.
• Work closely together with the design team to bring ideas from concept to execution, securing high quality results.
• Champion accessibility-by-design in content creation, ensuring communications are clear, inclusive, easy to understand and compliant with accessibility standards.
• Prepare and present concepts/comms to internal teams and key stakeholders.
• Work closely with other marketing areas (own media, paid media...) as well as the rest of bank areas to ensure all activities are implemented on time and in a consistent way.
• Operate in a highly regulated environment, reaching agreements and solutions with Legal & Compliance teams and Autocontrol.

Want to know if this job is made for you? These are some of the qualities that we value the most for this role.

Technical skills:

• A solid portfolio that highlights diverse copywriting work.
• Proven experience (minimum 5 years) as a copywriter, preferably in a digital marketing agency or in-house marketing team.
• Knowledge and hands-on experience using generative AI tools and agents to optimize content production workflows, improve efficiency and enhance creative output.
• Ability to adapt writing and style to different audiences and channels. Also proven experience writing copy for ATL, BTL, social networks…
• GEO, SEO & ASO copywriting skills for content optimization.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Up to date on the latest trends in copywriting, marketing and social media.
• Grammar and writing skills in both Spanish and English.

Soft skills:

• Exceptional communication and interpersonal skills.
• Strong dynamic and driven personality, ready to make a difference.
• Love to collaborate in multidisciplinary and self-steering teams.
• Contribute to the creation of a sincere and healthy work environment.
• Familiar with agile methodology.
• Team player that knows how to get the work done.

At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details.

What we offer:

• Balance That Works: We put balance to work, so you can do it too.
• Restaurant card.
• Our house will be your home: In our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service and much more.
• Health insurance for you and all your family.
• Life insurance.
• Flexible remuneration: Access to services such as nursery, transport card, training aids.
• Free company shuttle with 6 routes to get you to our ING office in Madrid.
• Banking benefits: Special loans, mortgage conditions, and pension plan.
• More vitality and more belonging: 360º care of the employee, physiotherapy service, gympass, employee networks, and international remote work program.

We are a team of more than 1800 people sharing one idea: doing our bit in helping our clients create a better future for themselves, by providing them with the tools they need to get where they want to go. We are a fully online bank where technology, innovation, simplicity and transparency are the main ingredients, and the first one to work with agile methodologies. We are proud to have a diverse team, and we are committed to continue developing a culture of Diversity, Inclusion and Belonging. Making things happen, helping others be successful, always being one step ahead—that’s our DNA.