Digital Content (Business Banking)

Your role and work environment:

We are looking for a talented and enthusiastic Digital Content Creator to join our Digital Sales Team of Business Banking Spain.

The Digital Sales team in Business Banking Spain is responsible for accelerating digital growth across our Self-employed and Micro companies segment. We focus on attracting, activating and converting clients through simple, relevant and high-performing digital experiences, combining commercial ambition, data-driven decision making and continuous experimentation.

Your key responsibilities:

As a Digital Content Creator you will:

Work in Easy Banking, our Digital Sales B2B team, driving growth for Self-employed and Micro companies in Spain. This is an exciting and strategic segment, with a strong focus on start-ups and entrepreneurs — the backbone of our economy and future growth.

Create performance-driven, conversion-focused content across the full digital acquisition ecosystem, from traffic generation and campaign activation to onboarding flows and lower-funnel conversion optimization.

Your success will be measured by your contribution to overall digital and mobile sales, with a specific focus on owned and paid traffic generation, mid- and lower-funnel conversion, experimentation, A/B testing, SEO/GEO, data analysis and continuous content optimization.

As a Digital Content Creator, you will strengthen ING’s digital presence and directly contribute to business growth objectives by creating content that is clear, client-focused, measurable and optimized for performance. You will work closely with Brand and Comms, CRO experts, Performance/Paid Media, Digital Marketeers, UX, Legal and Product experts in a fast-moving, data-driven environment where experimentation, collaboration and continuous improvement are key.

What will you work on in our team, and what will you learn to master?

Content, Performance & Optimization

• Adapt conversion‑focused copy for paid media, landing pages, onboarding flows and sales journeys.
• Define and activate below-the-line communication strategies, using GenAI-powered content creation to scale, test and optimize content across social, organic and paid media.
• Define and manage content across multiple digital channels (paid, owned, social, website, comparison platforms), ensuring consistency and performance.
• Translate complex business banking products into clear, client‑focused and actionable messaging.
• Continuously optimize headlines, formats and CTAs to improve CTR, conversion and engagement.
• Monitor market and competitor activity to identify trends, benchmarks and opportunities to improve ING’s digital acquisition performance.

Digital Strategy & Campaign Consistency

• Bring out‑of‑the‑box ideas, challenge the status quo and propose new formats, strategy and approaches.
• Connect campaigns, projects and initiatives to ensure end‑to‑end journey consistency across channels.
• Actively contribute to campaign concepting, content strategy and journey design.

Data, Insights & Reporting

• Use insights from Semrush, Google, Adobe Analytics, Adobe Target, dashboards and A/B testing to refine and improve content performance.
• Build and maintain a reporting mindset: share learnings, identify improvement opportunities and feed insights back into squads and stakeholders.
• Track content performance across the funnel and help steer optimizations where they matter most.

Collaboration & Stakeholder Management

• Work as a true team player, collaborating seamlessly with CRO, media, marketing, UX, product and legal stakeholders.
• Manage stakeholders proactively, including constructively challenging legal when needed to balance compliance and performance.
• Share best practices and trends and help raise the overall digital maturity of the team.

What are we looking for?

Want to know if this job is made for you? These are some of the qualities that we value the most for this role. And if the shoe fits… don’t hesitate to apply!

• Strong digital experience across multiple channels, understanding how channels complement each other.
• A creative, data‑driven optimizer who thrives on experimentation and continuous learning, with a clear client/user-focus.
• At least 5 years’ experience in digital sales, e-commerce, digital marketing, content management and/or innovation and a strong belief that digital is the way forward
• Feel comfortable using analytical and optimization tools such as Semrush, Adobe Analytics, Adobe Experience Platform, Adobe Target, Google dashboards and keyword research tools, and be able to translate insights into stronger writing, content decisions and business outcomes.
• B2B expertise / background is preferred, but not a must
• You love collaborating with different people and working within an international context
• You love to challenge the status quo and are eager to propose creative solutions to problems
• You hold a Master’s degree or are qualified with relevant experience
• You are fluent in Spanish and English

What do we offer?

The time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details.

Check out what is waiting for you!

Balance That Works.

We put balance to work, so you can do it too. With our customers’ needs first, the team´s and your own, we agree when to come to ING MAD and when to work best from home. More time together when it matters, more freedom when you need it.

Restaurant card.

So that thinking about what to have for lunch doesn’t take up your time or your cravings.

Our house will be your home.

In our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) and much more!

Health insurance.

For you and all your family (spouse/partner and children).

Life insurance.

We help you protect what matters most to you.

Flexible remuneration.

In addition, you will enjoy our flexible remuneration model, through a more tax-advantaged way, you will be able to access other services such as nursery, transport card, training aids…

Free company shuttle.

It doesn't matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6) to get you to our ING office in Madrid comfortably.

Banking benefits.

Special loans with more beneficial conditions. Special mortgage conditions after 6 months working at the bank. And you can benefit from our pension plan after 1 month with us!

More vitality and more belonging

360º care of the employee (physical, mental, social connection & purpose). Physiotherapy service on site. Clinics with professional, world-class athletes. Gympass service. Employee Networks: Rainbow Lions (LGBTQI+), Leonas & RIÑG. International Remote work program.

Get to know Us

We are a team of more than 1800 people sharing one idea: doing our bit in helping our clients create a better future for themselves, by providing them with the tools they need to get where they want to go.

A fully online bank where technology, innovation, simplicity and transparency are the main ingredients, and the first one to work with agile methodologies.

And although we are based in Spain, we are lucky to work in an international bank with presence in more than 40 countries.

We are proud to have a diverse team, and we are committed to continue developing a culture of Diversity, Inclusion and Belonging to foster a culture of collaboration and innovation that represents all collectives in the society.

And even though we look orange on the outside, we are green on the inside. Our ambition in Sustainability is Empowering (y)our Sustainability journey. We are embarking on our path, for us, but we are also there for when our clients decide to embark on this journey.

Making things happen, helping others be successful, always being one step ahead—that’s our DNA. If you look at yourself in the mirror and your reflection matches our way of being and working…we are looking forward to meeting you!

At ING, you belong just as you are. We hire and support people for their talent and potential — and we know that when you can be yourself, you do your best work.

Job Application Safety Reminder

We’re seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING:

• Apply only via official ING platforms: ING uses Workday and LinkedIn as its internal recruitment system. Applications should be submitted only via our official career site or via ING job postings on LinkedIn.
• Check the sender’s email carefully: Legitimate communication will always come from @ing.com and/or @myworkday.com.
• No payments or banking details will ever be requested: If someone asks for this information, it’s a scam.