Digital Marketeer Business Banking

Your role and work environment:

We are looking for a talented and enthusiastic CJE Digital Marketeer to join our Digital Sales Team of Business Banking Spain.

Your key responsibilities:

As a Digital Marketeer you will:

• Play a crucial delivery role in the data-driven culture supporting our products and services.
• Be responsible for delivering valuable insights to both your colleagues and our clients.
• Promote innovation and testing in the fields of personalized, digital sales. Your day-to-day job in the Digital Sales Area will focus on driving digital activation and conversion of our channels, products and services for Business Banking clients. You will do this by designing, executing and optimizing data-driven campaigns and customer journeys across different touchpoints, including our webpage, app, closed web environment, third-party digital channels such as SEA/Display, and e-mail, in close coordination with Marketing and other key stakeholders.
• Be part of an Agile environment by being a member of the multidisciplinary team of specialists. Your colleagues will have a background in analytics, in marketing, in channels and communication.
• Your team is responsible for boosting (digital) sales and services of Business Banking through data driven digital (personalization) campaigns and offering the most relevant and personal customer experience. Next to this, innovation in the field of digital marketing needs to be evangelized within the tribe and to other squads within ING.
• As Digital Marketeer, you strengthen your squad by your experience in business and functional analysis, experienced stakeholder management, clear & concise communications, contributing to collaborative and effective team performance, and a natural affinity with the strategic and tactical roadmap of your department (‘tribe’). You will work with the product owner to prioritize business and information needs, and accordingly translate them into an analytical approach.
• As Digital Marketeer, you understand how a client interacts with ING, via the different communication channels. You will design, implement and optimize customer journeys that ensure the best possible interaction with our customers, in tune with the specificities of each communication channel.
• Explain and document the business/user requirements.
• Process of engaging with stakeholders and maintaining good relationships with them.
• Provide data / analytical support for the stakeholders’ actions.
• Identify, analyze, and interpret trends or patterns in results using Adobe and other reporting tools.
• Communicate these recommendations to the stakeholders using both analytical and business jargon when appropriate (written and oral).
• Keep track of innovation and trends within the work field and make sure we stay ahead in personalized digital marketing.
• Make sure we develop an experimental mindset with our stakeholders, so future decisions can be more data driven.
• Explore how other companies in the same sector or another sector solve the same user need.

What are we looking for?

Want to know if this job is made for you? These are some of the qualities that we value the most for this role. A colleague with a talent for taking it on and making it happen, enthusiasm for helping others to be successful and a knack for always being a step ahead. In other words, you strive to bring fresh ideas to life and embrace challenges in a fast changing and complex environment. You are a naturally collaborative person who listens and invests in others to achieve common goals. You love to challenge the status quo and are eager to propose creative solutions to problems.

• Enhancing the customer and employee experience is what gets you going: you get energized by assisting the business providing an excellent customer service.
• Be analytical: extremely curious, constantly looking for an explanation; analyzing sharply, concise & to the point.
• Evolution, innovation and testing is part of your DNA. You are interested in how our world (and customers) evolve and translate that into the continuous improvement of our processes and communication channels.
• You get things done. With a ‘yes-we-can’ attitude, with due respect for process and risk management.
• Work with small iterations, continuously improve, continuous feedback loop within squad.
• Take ownership on tasks assigned: you will be cultivating personalization within the bank.
• Be able to influence and convince not only peers but also the stakeholders based on analytical results.
• Be capable to take decisions at tactical level and therefore build a trusted relationship with your squad members and your stakeholders.
• You hold a Master’s degree or similar by experience, with 1 to 4 years of experience preferably in digital marketing.
• Experience with tools such as Adobe, Bloomreach, Google Analytics are a plus; an interest in these tools is a must.
• Experience with MS Microsoft tools is a must.
• Good knowledge of English, and either Spanish or French.

What do we offer?

At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details.

• Balance That Works: We put balance to work, so you can do it too. We agree when to come to ING MAD and when to work best from home.
• Restaurant card.
• Our house will be your home: In our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service and much more.
• Health insurance for you and all your family.
• Life insurance.
• Flexible remuneration: Access to services such as nursery, transport card, training aids.
• Free company shuttle: 6 routes to get you to our ING office in Madrid comfortably.
• Banking benefits: Special loans, mortgage conditions after 6 months, and pension plan after 1 month.
• More vitality and more belonging: 360º care of the employee, physiotherapy service, clinics with professional athletes, Gympass, Employee Networks, and International Remote work program.

Get to know Us

We are a team of more than 1800 people sharing one idea: doing our bit in helping our clients create a better future for themselves. A fully online bank where technology, innovation, simplicity and transparency are the main ingredients, and the first one to work with agile methodologies. We are proud to have a diverse team, and we are committed to continue developing a culture of Diversity, Inclusion and Belonging. Making things happen, helping others be successful, always being one step ahead—that’s our DNA.