CRO Expert Business Banking

At ING we are looking for a talented and enthusiastic Conversion Rate Optimization Expert to join our Digital Sales Team of Business Banking Spain.

In this role, you will be working in Easy Banking, our Digital Sales B2B team driving growth for our Self-employed & Micro companies in Spain. This is an exciting segment, with a focus on start-ups and entrepreneurs – the backbone of our economy and future growth.

Your key responsibilities:

As a CRO Expert you will:

Be the driving force behind our digital sales and customer growth acceleration. Transform data into action, experiments into breakthroughs, and friction into seamless experiences. In a fast-moving digital landscape, you orchestrate meaningful improvements across our sales funnels — from the very first click to the final sale – to push up conversion rates.

Conversion & Experimentation

• Build and own a bold CRO roadmap that pushes boundaries and challenges assumptions – across digital onboarding & account opening, financing, and payment solutions.
• Run high-impact A/B and multivariate tests using Adobe Target.
• Spot funnel drop-offs instantly and turn insights into tangible conversion wins.
• Translate results into crisp, actionable recommendations that inspire squads to move fast.

Funnel Optimization & Analytics

• Dive deep into Adobe Analytics to decode user behaviour and uncover growth opportunities.
• Track the full funnel — from click to sale — and steer optimizations where they matter most.
• Own CRO KPIs and tell the story behind the numbers: conversion rate, start rate, drop-offs, CPA and beyond.

Content, UX & SEO Enhancements

• Hunt down friction and elevate every step of the customer journey.
• Boost landing-page and sales-flow performance through sharp UX, smart content and SEO-savvy improvements.
• Spot new capabilities and innovations that push our digital sales engine forward.

Collaboration & Best Practice Sharing

• Partner daily with Sales colleagues, Marketeers, Content and UX experts and the Product teams who share your ambition to grow.
• Turn CRO best practices into team standards and raise the bar across the organization.
• Experiment with new audiences, traffic drivers and creatives to fuel acquisition efficiency.

What are we looking for?

Want to know if this job is made for you? These are some of the qualities that we value the most for this role:

• A creative, data-driven optimizer who thrives on experimentation and continuous learning.
• A challenger of the status quo who brings fresh energy to every digital journey.
• 5+ years of experience in CRO, digital marketing, analytics or e-commerce.
• B2B expertise / background is preferred, but not a must.
• Expertise in Adobe Analytics, Adobe Target and structured experimentation.
• Strong grasp of UX, digital behaviour and SEO fundamentals.
• A collaborative mindset and ease working in an agile, international environment.
• Master’s degree or equivalent experience.
• Fluency in Spanish and English.

What do we offer?

At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details.

• Balance That Works: We put balance to work, so you can do it too. We agree when to come to ING MAD and when to work best from home.
• Restaurant card.
• Our house will be your home: In our offices you can find electric mobility solutions, doctor, hairdresser, gym, and The Good Service.
• Health insurance for you and all your family.
• Life insurance.
• Flexible remuneration: Access to services such as nursery, transport card, training aids.
• Free company shuttle with 6 routes to get you to our ING office in Madrid.
• Banking benefits: Special loans, mortgage conditions, and pension plan.
• More vitality and more belonging: 360º care of the employee, physiotherapy service, clinics with professional athletes, Gympass, Employee Networks, and International Remote work program.

Get to know Us

We are a team of more than 1800 people sharing one idea: doing our bit in helping our clients create a better future for themselves. A fully online bank where technology, innovation, simplicity and transparency are the main ingredients, and the first one to work with agile methodologies. We are proud to have a diverse team, and we are committed to continue developing a culture of Diversity, Inclusion and Belonging. Making things happen, helping others be successful, always being one step ahead—that’s our DNA.