Social Media & Content Executive (Beauty / DTC)

Descripción del empleo

Context

Drowsy is a fast-growing beauty & wellness DTC brand, building a category-defining presence around sleep, ritual, and modern self-care. Social is one of our most important brand and growth channels — not just for distribution, but for cultural relevance.

We’re hiring a Social Media & Content Executive to own day-to-day social execution, production, and community, while supporting the expansion of TikTok and Pinterest and relieving senior team members of executional load.

This is a hands-on, creative-first role for someone who lives online in the right way — culturally fluent, taste-driven, and excited to be close to content.

What You’ll DoSocial Execution & Community

• Own daily community management across Instagram (and expanding platforms)
• Respond to DMs, comments, and replies in a way that feels human, thoughtful, and on-brand
• Act as the day-to-day voice of Drowsy within our community

Content Production & IRL Capture

• Film behind-the-scenes, IRL, and brand-adjacent content (office moments, shoots, launches, events)
• Capture raw content for Reels, TikTok, and Stories using iPhone and lightweight setups
• Support shoots and campaigns by gathering additional organic, social-first assets

IG Stories & Always-On Social

• Execute daily Instagram Stories aligned with brand tone, launches, and cultural moments
• Turn raw ideas, prompts, and moments into consistent story output
• Help maintain an “always-on” feeling across our social presence

Content Creation & Editing Support

• Assist with social content creation across Instagram, TikTok, and Pinterest
• Edit short-form video content using simple tools (CapCut, native apps, etc.)
• Execute creative briefs quickly and with attention to detail

UGC & Creator Support

• Assist with UGC procurement and coordination (briefing, follow-ups, asset collection)
• Support creator communication and logistics as needed
• Help take executional pressure off partnerships and senior marketing roles

Platform Expansion

• Support consistent execution on TikTok and Pinterest
• Adapt content formats across platforms while maintaining brand tone and aesthetic

Your Profile

Experience & Execution

• 2+ years experience in social media, content, or community roles (brand or agency side)
• Strong understanding of short-form content formats and platform-native best practices
• Comfortable filming and editing content; execution-focused and reliable
• Organised, proactive, and able to manage multiple moving parts

Cultural & Category Fluency

• Deeply plugged into the UK and US social media landscape, especially Instagram and TikTok
• Actively follows and understands key beauty, wellness, fashion, and lifestyle creators
• Strong awareness of best-in-class brands in beauty, fashion, and adjacent cultural spaces
• A genuine consumer of products and brands in our category — not just posting, but paying attention
• Intuitive sense of what feels current, elevated, and culturally relevant

Nice-to-Haves

• Comfortable appearing on camera occasionally (not required, but a bonus)
• Beauty, wellness, or lifestyle brand experience
• Experience supporting TikTok and/or Pinterest growth
• Familiarity with UGC workflows and creator coordination

How You’ll Work

• Report into the Social / Marketing Lead
• Work closely with creative, partnerships, and growth teams
• Be trusted with ownership and execution rather than micromanaged
• Operate fast and brand-first

What Success Looks Like

• Consistent, high-quality social output across platforms
• A warm, engaged, well-managed community
• TikTok and Pinterest back to steady, relevant execution
• Reduced executional load on senior team members
• A social presence that feels alive, culturally fluent, and unmistakably Drowsy

What You’ll Get

Competitive salary, aligned with experience and impact

Private health insurance + wellness allowance — we take wellbeing seriously

Daily team lunch at the office — shared time matters

Work alongside an ambitious, international team building a category-defining brand

Memorable summer and winter team events

A beautiful office in the centre of Barcelona

Real ownership and the opportunity to grow with a fast-scaling brand

Información extra

Status

Activa

Estudios requeridos

E.S.O

Localización

Barcelona

Tipo de contrato

Trabajo estudiantes

Publicado el

22-02-2026

Carnet de conducir

No

Vehículo

No

Carta de motivación

No

Idiomas

Español