PR & Press Relations Specialist

Descripción del empleo

Are you passionate about storytelling, building strong relationships, and driving brand visibility on a global scale?

GIGI STUDIOS, an innovative leader in eyewear design, is seeking a PR & Press Specialist to join our dynamic team and contribute to the global success of our upcoming and existing collections.

ABOUT US:

At GIGI STUDIOS, we believe in creating eyewear that goes beyond functionality—merging timeless aesthetics with modern craftsmanship.

We’re expanding our Brand & Communication Department and we are looking for a PR & Press Specialist to support and amplify our brand and vision.

As the Global PR & Press Specialist, you will:

• Execute and further develop the global communications strategy to strengthen GIGI STUDIOS’ positioning within the fashion and eyewear industries.
• Build and maintain strong relationships with key media outlets, journalists, editors, influencers, stylists, and other relevant industry stakeholders.
• Write, edit, and distribute press releases, media kits, newsletters, and editorial content aligned with the brand’s values, visual identity, and strategic objectives.
• Secure high-impact media coverage across top-tier publications and relevant online and offline platforms, both B2B and B2C.
• Plan and execute press events, product launches, showroom days, and brand activations, ensuring strong media attendance, impactful storytelling, and meaningful engagement.
• Develop and manage PR collaborations, brand ambassador initiatives, and partnership opportunities to enhance brand reach and cultural relevance.
• Monitor, analyze, and report on media performance, providing monthly insights, ROI measurements, and actionable recommendations.
• Collaborate closely with internal teams—including design, marketing, content, and trade marketing—to ensure consistent messaging and a cohesive brand narrative across all channels.

Key Responsibilities:

• Craft compelling narratives to highlight the uniqueness of our designs and the upcoming sunglasses collection.
• Oversee global media relations, ensuring the brand’s voice is represented accurately across diverse markets.
• Stay ahead of industry trends and identify opportunities for innovative PR strategies.
• Coordinate with external PR agencies and consultants as needed.

Requirements:

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
• Minimum 3 years of experience in a similar PR role, preferably in a multinational company or with international experience.
• Excellent written and verbal communication skills in English and Spanish (other languages are a plus).
• Strong ability to build relationships with media and influencers.

What We Offer:

• The opportunity to work with a fast-growing, innovative brand shaping the future of eyewear.
• A dynamic and inclusive work environment.
• The chance to make a global impact through creative storytelling and meaningful connections.

Información extra

Status

Inactiva

Estudios requeridos

E.S.O

Localización

Sant Cugat del Vallès

Tipo de contrato

Trabajo estudiantes

Carnet de conducir

No

Vehículo

No

Carta de motivación

No

Idiomas

Español