Marketing Digital Analyst en Madrid

Descripción del empleo

This is Us.


A team of more than one thousand people sharing an idea: doing our bit in helping our clients create a better future for themselves, providing them with the tools they need to get where they want to go.


In today’s world, we know this happens because we are a fully online bank. We were born out of that idea and 20 years on, technology, simplicity and transparency continue to be the ingredients of the recipe that leaves the best taste in our mouths: being more than just a bank, someone useful in the lives of the millions of clients who have chosen us.


The way we do things also mirrors our eagerness to innovate. We are proud to be one of the very first banks to work with agile methodologies. It doesn’t ring a bell yet? No worries, we will be delighted to tell you all about it. You will find it’s one of those things you’ll want to repeat over and over.


And although we are based in Spain, we like to cross borders. We are lucky to work with international teams every day across 44 countries, composed of women and men as equal as they are diverse. Because here you are completely free to be who you want to be, love whomever you choose, and even go for pineapple as your pizza topping.


Making things happen, helping others be successful, always being one step ahead—that’s our DNA. If you look at yourself in the mirror and your reflection matches our way of being and working…we are looking forward to meeting you!



Your role and work environment:


We are looking for a Digital Analyst who main objective is to define and evolve the digital analysis strategy to monitor and understand commercial activity and generate insights that help in all the decision making


You will be part of the Brand Experience CoE, from where the ING marketing strategy is developed and executed. Within the CoE, you will work in the Marketing Efficiency team – working closely with the rest of areas such Media, Brand and Business



Your key responsibilities:



Lead digital analytics strategy on commercial website providing insights, reports & dashboards to the different stakeholders that facilitate decision-making and help understand the performance of different commercial activities in the digital ecosystem


Define the strategy for the right implementation of digital analytics tools together with the Technical Analyst. Ensuring a continuous improvement of the tool to squeeze all the capabilities


Ensure together with the technical analyst in the correct use and maintenance of the analytical tool


Definition & Follow Up of KPIs aiming to have a clear view of marketing area performance


Generate insights and recommendation for campaign performance with important focus on funnel conversion activity working with CRO and Personalization’s experts


Internal evangelization of the discipline from tool usage to real case applications


Help in the coordination of digital partner to achieve maximum efficiency



What are we looking for?


Previous experience (3-5 YRS) in digital analytics with analytical mindset, transforming data into actionable information. Able to seek results from new perspectives


Broad experience in digital analytics tools such as Adobe Analytics (preferred) or Google Analytics with technical knowledge of how the tool works


Knowledge about Tag Management Systems (Google Tag Manager, Tealium, etc.)


Advanced usage of MS Office tools, especially Excel, for day-to-day work, dashboards, and reporting


Knowledge of Digital Marketing ecosystem – disciplines & tools – e.g. Personalization, CRO, DMP, CDP


Knowledge of visualization tools such as Tableau, PowerBI, MicroStrategy or Datorama.


Proactivity, organization, innovation and goal-oriented. Passionate about new environment (new technologies, industry changes...)


Good Team player


Excellent oral and written English skills. Ability to work on an international level.


We highly value someone who is passionate about data and insights and enjoys the challenge of solving complex problems with innovative solutions. We encourage taking strong ownership of tasks and projects and so you can enjoy a good level of autonomy but also have the opportunity to seek support and guidance from the team when needed.



What do we offer?


The time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fill you in every way, and that is why we take care of even the smallest detail.

Check out what is waiting for you!


Flexible schedule and 100% flexible e-working.

Work or e-work? We have a totally flexible model: keeping our customers in mind, and also your colleagues, choose the one that best suits you all.


Restaurant card.

So that thinking about what to have for lunch doesn’t take up your time or your cravings.


Our house will be your home.

In our offices you can find electric mobility solutions, doctor, hairdresser, gym, urban orchard, The Good Service (to help you in your arrangements) and much more!


Life insurance.

We hope you don't need to use it!


Health insurance.

For you and all your family (spouse/partner and children).


Flexible remuneration.

In addition, you can enjoy our flexible remuneration model, through which you can access other services such as nursery, transport card, training aids…


Free company shuttle.

It doesn't matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6) to get you to work comfortably.


Banking benefits.

Special loan or mortgage terms after 6 months working at the bank.

And benefit from our pension plan after 2 years with us.


More health, more sports.

Runners club with your own trainer.

Clinics with professional, world-class athletes.

Physiotherapy service on site.


Información extra

Tipo de contrato
Tiempo completo
Publicado el
Carnet de conducir
Carta de motivación

Madrid | Tiempo completo

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