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Professional Omnichannel Lead - Consumer en Madrid

Johnson & Johnson

Descripción del empleo

Role and Purpose:

  • Builds the optimal Product technical training and professional model
  • Defines the best strategy for Professional route to market for key brands across Self Care, Skin Health & Essential Health to drive HCP recommendation.
  • Develops, leads, and ensures execution of professional business plans.
  • Supports the brand teams on professional marketing activities (resources, budget, implementation plans, business insights).
  • Devises and manages Professional BME for responsible brands.
  • Responsible on HCC processes related with trainings and professional contacts and activities.
  • Key Accountabilities:

    Build and ensure implementation of the professional strategy including route to market

  • Uses market data and Professional marketing guidelines to build an omni-channel professional strategy including prioritization of HCP targets and brands, and optimal route to market.
  • Builds a 3-year business case and secures internal alignment and funding with the support from Cluster Professional team.
  • Champions digital as a key touchpoint for HCPs and drives omni-channel agenda.
  • Partners with cluster marketing team and other local markets in SEF to drive synergies, scale best practices and optimize plans.
  • Lead development of professional marketing strategy and execution

  • Develops innovative professional marketing programs based on brand/product strategies and implements through professional detailing team and brand team.
  • Sets local professional marketing plans in line with cluster professional strategy, brand strategy and company priorities.
  • Collaborates with brand teams to provide 360 holistic brand marketing mix.
  • Optimizes professional BME spend across all elements of the marketing mix and uses appropriate channels of communication (congresses, seminars, advisory board, CRM etc).
  • Builds strong partnership with Regional / Local Medical Affairs team in order to leverage clinical studies and scientific information.
  • Builds strong partnership with the cluster professional team and other local professional teams in SEF.
  • Ensures completion of market analysis and monitors competitive activity.
  • Compliance: Ensure systems are in place to ensure compliance with Regulatory Authority and corporate requirements and HCC requirements.
  • To establish and build on relationships with Key Opinion Leaders (KOLs) both within and outside the company.

  • Builds strong network with key opinion leaders, associations, and societies and monitors industry developments impacting business.
  • Works with these KOLs for speaker programs, digital content, PR activities, and advisory boards.
  • Professional Marketing Intelligence

  • Identification of potential changes in market trends which impact J&J
  • Support brand teams with market research activities involving HCPs

  • Qualifications


  • Degree in Pharmacy or other medical sciences, or closely related specialty.
  • Post-graduate education or equivalent experience in health care markets and/or business administration is desirable.
  • Experience:

  • 10 years mix of Consumer, Pharma and/or OTC experience
  • Experience from a multi-national or regional company in preferably FMCG
  • Experience in medical detailing / professional communication
  • Digital experience in developing and implementing campaigns
  • Agency management experience
  • Languages:

  • Excellent verbal and written English and Spanish (other languages a plus)
  • Other Job Specific Skills:

  • Standard computer skills such as Must be familiar with Excel, Powerpoint, Word, etc. Project management tools is a plus
  • Market data providers such as HMR, IQVIA and Nielsen
  • Key Competencies or Skills

    Top Skills:

  • Experience in working with medical detailing / professional communication and SFA/SFE tools and metrics
  • Digital Experience (persona, content, campaign development, metrics)
  • Proven track record in developing strategy & put it into excellence in execution and performance
  • Influencing without authority
  • Strategic mindset & collaboration
  • Others:

  • Proven track record in developing strategy and executing with excellence
  • Understanding of professional KPIs and metrics
  • Experience in new communication development and working with agencies
  • Proven self-starter with strong initiative, enthusiasm for business, and results orientation.
  • Ability to work cross-functionally and lead through influence
  • Proactive & Self confident
  • High Ethical standards & follows JnJ Credo
  • Must be a good communicator, written and verbal
  • Excellent project management skills
  • Strong people management & development skills
  • Strong analytical and problem-solving skills

  • Información extra

    Estudios requeridos
    Horas a la semana
    8 - 40
    Tipo de contrato
    Tiempo completo
    Tipo de trabajo
    Marketing / Publicidad
    Carnet de conducir
    Carta de motivación

    Topjob | Madrid | Trabajo de marketing | Tiempo completo | Otros

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