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Brand & Marketing Communications Specialist (E) en Madrid

This is...   A team of more than one thousand people sharing an idea: doing our bit in helping our clients create a better future for themselves, providing them with the tools they need to get where they want to go. In today’s world,

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This is Us


A team of more than one thousand people sharing an idea: doing our bit in helping our clients create a better future for themselves, providing them with the tools they need to get where they want to go.

In today’s world, we know this happens because we are a fully online bank. We were born out of that idea and 20 years on, technology, simplicity and transparency continue to be the ingredients of the recipe that leaves the best taste in our mouths: being more than just a bank, someone useful in the lives of the millions of clients who have chosen us.

The way we do things also mirrors our eagerness to innovate. We are proud to be one of the very first banks to work with agile methodologies. It doesn’t ring a bell yet? No worries, we will be delighted to tell you all about it. You will find it’s one of those things you’ll want to repeat over and over.

And although we are based in Spain, we like to cross borders. We are lucky to work with international teams every day across 44 countries, composed of women and men as equal as they are diverse. Because here you are completely free to be who you want to be, love whomever you choose, and even go for pineapple as your pizza topping.

Making things happen, helping others be successful, always being one step ahead—that’s our DNA. If you look at yourself in the mirror and your reflection matches our way of being and working…we are looking forward to meeting you!



What are we looking for?


In the ING marketing team, we are looking for a person highly motivated, innovative and passionate about digital marketing and communication

For us, a Brand & marketing communications specialist is someone who:


Knows about:

  • Marketing and communication.
  • 360º campaigns (offline media, social media content, web-app…)
  • Branded content.
  • Agile way of working.


Is an ace in:

  • Identifying marketing opportunities.
  • Create “out of the box” marketing strategies and campaigns to boost our brand and business.
  • Define KPI´s and analyzed results to extract learnings.
  • Knows how to generate a predisposition in the consumer towards the brand.
  • Customer centric and personalized communications.
  • Work closely with other marketing teams (own media, paid media…) as well as the rest of bank areas to ensure all activities are implemented on time and in a consistent way.
  • Work with external partners (creative agencies, content agencies, production partners…)
  • Manage the marketing budget and take responsibility for monitoring and reporting.
  • Being “a brand ambassador”.


Has worked in:

  • Digital marketing, communication and brand positioning.
  • Creation, development and execution of 360 brand and product campaigns.
  • Able to turn product benefits/brand values in marketing concepts.
  • Work with creative people to define marketing campaigns and creative concepts.


Top skills:

  • Well organized and detail oriented.
  • Exceptional communications and writing skills.
  • Team worker.
  • Good listener and strong communicator.
  • Proactivity, capacity for innovation and resolution.
  • Self-starter who is able to prioritize and deliver on deadlines.
  • Passionate about the new environment (new technologies, digital trends, social networks, new devices ...)
  • Passionate about the brand values.
  • Think in a strategical way.
  • Fluent level of English (verbal and written).


Whose day at ING looks very much like this:

  7.00-10.00 h / Arrives at the office (Flexible start time)

      At 10.00 h / Daily planning (15 min)

      At 11.00 h / Meeting with the product squad to define the next 360º Christmas Campaign.

      At 12.00 h / Meeting with the Expert Unit: Brand and Marcomms team.

      At 13.00 h / Takes a break and goes down to the canteen.

      At 14.00 h / Call with the creative Agency to talk about the campaign briefing.

      At 16.00 h / Monitoring on air campaigns to take learnings and define new steps.

16.00-19.00 h / (Flexible end time). Goes to the paddle tennis court for a game.

                             Win or lose, a shower and off to home.


What do we offer?


Flexible schedule.

What goes on at ING matters much to us.

But we know that the most important things are outside the office.

Free meals.

So that thinking about what to have for lunch doesn’t take up your time or your cravings.  

Life and health insurance.

For you and all your family (spouse/partner and children).

Free company shuttle.

We take you from Madrid city center to our offices at Las Rozas (and back!)

Banking benefits.

Special loan or mortgage terms after 6 months working at the bank.

And benefit from our pension plan after 2 years with us.

More health, more sports.

Paddle tennis court and lessons available to you.

Runners club with your own trainer.

Clinics with professional, world-class athletes.

Physiotherapy service on site.

Información extra

Tipo de contrato
Tiempo completo
Carnet de conducir
Carta de motivación

Madrid | Tiempo completo

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