Senior Paid Search Marketing Specialist en Sant Cugat del Vallès

Position:                  Global Paid Search Marketing Expert – Google Adwords and Google Shopping

Department:          EMEA Supplies Marketing  

Job Specification:

E-commerce is both growing rapidly and redefining the way we shop and buy. In the online space, the Search Engine Results Page (SERP) are the new “digital shelf.” 

This role will be a part of Regional Paid Search Team that operates at the intersection of Digital Marketing, E-commerce and HP’s Ink and Toner cartridges category. The successful candidate will play a strategic role in elevating Search coverage, Return on Ad Spend (ROAS) and, ultimately, market share for Original HP Cartridges through the proactive and effective execution of both paid text and product search engine advertising.

Primary Function:

We are looking for energy, teamwork, technical expertise, a willingness to educate and desire to elevate the performance not just of HP product, but our team as a whole. This role will be a part of a Global Supplies Online Team that leads HP’s worldwide strategy for ink and toner cartridges through the online route to market, sets performance expectations, and reports on performance for HP’s ink and toner cartridges. 

Managing the day-to-day delivery of Paid Search/Pay Per Click (PPC) campaigns includes but is not limited to: strategy development, account setup, keywords selection and expansion, audience segmentations, negative keyword governance, website and category exclusions, ad creative (including writing, managing translation processes, testing ad copy and ad extensions), and landing page revisions.

Core Responsibilities

Search Execution

• Annual to daily management of the paid search programs, including planning, budget, strategy and reporting
• Manage paid search campaigns across multiple engines and ensure program specific coverage and ROI goals are being met
• Responsible for all facets of day-to-day management including keyword research/build-outs, ad copy writing, translations, testing, bid management, landing page selection/optimization
• Maintain alignment with robust promotional calendar ensuring that ad copy and spend is consistent with site World Wide goals
• Develop and maintain reporting on all levels of data from keyword to campaign for ROI and coverage metrics
• Consistent communication with merchant teams to identify opportunities as well provide key learning for each family of products
• Provide recommendations for annual budget planning
• Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research
• Analyze campaigns and translate anecdotal and qualitative data into recommendations and plans for revising the campaigns and push agency to optimize to improve key performance indicators on an ongoing basis
• Must be able to present results as well as high-level trends
• Ability to gather insight from data and execute next steps accordingly
• Ability to analyze current HP Partner online infrastructure and provide recommendations meant to improve overall HP brand coverage metrics
• Manage internal relationships with HP Store teams as well as external relationships with HP partners, agencies and search engines

Job Requirements:

Critical requirements

• Minimum of three years of experience with Google Adwords and/or Google Shopping
• Proficient with Search reporting tools (DoubleClick, Google Analytics, SEMRush, etc.)
• Deep knowledge of paid search engine advertising tools (Google, Bing, Yahoo) and bid management systems (Adwords, DoubleClick, Amazon Marketing Services, Google Analytics, Tag Manager etc.)
• Extensive experience managing paid search placements including SEM (text ads/PPC), Product Listing Ads (PLA)
• Knowledge of both local (within their country/region) and global search engine trends
• Proficiency and ownership over feed management as it relates to search engine marketing and product listing ad, including feed hosting platforms, updates, troubleshooting and ongoing feed audits
• Understand key e-commerce events and seasonal trends that could impact the overall digital marketing industry.
• Advanced Excel/Data base capabilities and strong proficiency with PowerPoint
• Agency or Agency management experience
• Self-directed with a passion to continue to learn and grow, embracing the continuous improvement approach (define-measure-analyze-improve-control)
• Very strong teamwork orientation
• Ability to work with global teams across multiple time zones
• Fluency in English

Desired but not required knowledge or capabilities

• 3-5 years of Google Shopping, Adwords, Google Adwords Certification preferred

• Bing/Yahoo experience
• Experience with Google Organic Search Engine Optimization
• Amazon Marketing Services (Sponsored Products, Headline search, Product display)
• Amazon product page optimization
• Multi-lingual capability a big plus (Italian, German, French)