DESCRIPCI... Amazon is seeking an experienced, talented, dynamic & self-directed Senior Marketing Manager to develop, execute, and evaluate customer-facing multi-channel strategies for marketing in Prime Now. This is a unique opportunity to...
Amazon is seeking an experienced, talented, dynamic & self-directed Senior Marketing Manager to develop, execute, and evaluate customer-facing multi-channel strategies for marketing in Prime Now. This is a unique opportunity to play a key role in an exciting and groundbreaking new initiative at Amazon.
The person in this role is responsible for crafting both acquisition and lifecycle marketing strategies for segmenting, targeting, and communicating with customers to build awareness, attract new customers and increase retention. You will also own online and offline implementation of our brand, positioning, and editorial voice. We are seeking a leader who will innovate and expand our marketing and communication horizons to new media channels and approaches both online and offline.
The ideal candidate must be able to think and act both strategically and to flawlessly deliver a comprehensive marketing plan that builds awareness of and drives traffic to a highly strategic new business. He or she should be innovative, leadership and team oriented, and an effective communicator. This individual must excel in managing and navigating cross-functional efforts and partnering with buying, design, customer experience, analytics teams as well as external agencies. The successful candidate will need to be a smart risk taker who can deliver big ideas while transforming roadmaps into scalable programs. We seek an individual who is motivated by a fast-paced and highly entrepreneurial environment.
The role will be based in Madrid. Please, make sure to submit an English version of your CV when applying to this position.
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build
Roles & Responsibilities
· Influence the marketing vision and strategy for the program
· Deliver key customer lifecycle programs to deliver a step change in engagement and activation
· Own campaigns from end to end – manage targeting and segmentation, messaging, creative, content and design, planning, localization, build, execution and reporting while achieving key performance metric goals and continually optimize existing and new campaigns
· Work with internal and external marketing teams to develop and execute marketing creative
· Create and analyze performance metrics and make business decisions about future direction based on performance
· Evangelize program initiatives internally and externally to build awareness and drive participation
· Partner with various technical and business teams to build supporting automation
For this position we expect:
· +7 years experience years of relevant work experience in online and offline marketing, brand management or related field
· Master’s degree or equivalent in Marketing, Business, or a related field.
· Highly analytical skills with advanced Excel capabilities
· Knowledge of current marketing measurement practices and attribution methods in online and offline channels
· Demonstrated experience using marketing metrics to drive business decisions
· Demonstrated experience owning multi-channel marketing programs end-to-end
· Proven track record of taking ownership and driving results
· Fluency in Spanish and English. Italian is a nice to have.
· Previous work experience in an international company with teams in several countries
· Excellent presentation, organization and account management skills
· Exceptional interpersonal and communication skills, both written and verbal
· Ability to manage multiple competing priorities
· High comfort level with current marketing measurement practices and attribution methods in online and offline channels
· MBA from a top-tier school is a plus
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