This is Us.
A team of more than one thousand people sharing an idea: doing our bit in helping our clients create a better future for themselves, providing them with the tools they need to get where they want to go.
In today’s world, we know this happens because we are a fully online bank. We were born out of that idea and 20 years on, technology, simplicity and transparency continue to be the ingredients of the recipe that leaves the best taste in our mouths: being more than just a bank, someone useful in the lives of the millions of clients who have chosen us.
The way we do things also mirrors our eagerness to innovate. We are proud to be one of the very first banks to work with agile methodologies. It doesn’t ring a bell yet? No worries, we will be delighted to tell you all about it. You will find it’s one of those things you’ll want to repeat over and over.
And although we are based in Spain, we like to cross borders. We are lucky to work with international teams every day across 44 countries, composed of women and men as equal as they are diverse. Because here you are completely free to be who you want to be, love whomever you choose, and even go for pineapple as your pizza topping.
Making things happen, helping others be successful, always being one step ahead—that’s our DNA. If you look at yourself in the mirror and your reflection matches our way of being and working…we are looking forward to meeting you!
What are we looking for?
We are looking for a person highly motivated and innovative to join our Marketing Center of Expertise.
A team of more than 50 passionate people working hand by hand to build a trustworthy brand.
With a strong desire to understand customer needs. Focus on testing in order to reach our targets in the more efficient way. With an eye on data & analytics to get learnings and make our communication best in class.
For us, a Branded Content & Social Media Specialist is someone who:
Digital marketing and communication.
Branded content strategies.
Social media and digital channels.
Agile way of working.
Is an ace in:
Develop and implement “out of the box” branded content strategies aligned with the brand positioning.
Manage social media channels to grow our followers, reach and engagement.
Turn “banking” content into relevant, educational and inspiring content.
Identify market and trends opportunities.
Define and tracking the organic communications schedule, and collaborate in paid social strategy.
Manage the budget and take responsibility for monitoring and reporting.
Define KPI´s and analyzed results to extract learnings and insights.
Knowledge of SEO and web traffic metrics.
Work closely with other marketing teams as well as the rest of bank areas to ensure all activities are implemented on time and in a consistent way.
Head of Spanish content strategy in ING workshops.
Work with external partners (creative and content agencies, production partners…).
Has worked in:
Digital marketing and communication.
Creation, development and execution of branded content campaigns.
Managing multiple social media platforms and growing social media audiences.
Well organized and detail oriented.
Exceptional communications and writing skills.
Good listener and strong communicator.
Proactivity, capacity for innovation and resolution.
Self-starter who is able to prioritize and deliver on deadlines.
Passionate about the new environment (new technologies, digital trends, social networks, new devices ...)
Passionate about the brand values.
Think in a strategical way.
Fluent level of English (verbal and written).
Whose day at ING looks very much like this:
7.00-10.00 h / Arrives at the office (Flexible start time)
At 10.00 h / Daily planning (15 min)
At 11.00 h / Meeting with the product tribe (business stake holders) to understand their needs and include them within the social media strategy.
At 12.00 h / Meeting with the agency to define the contents for the next month.
At 13.00 h / Takes a break and goes down to the canteen.
At 14.00 h / Meeting with the Expert Unit: Brand and Marcomms team.
At 16.00 h / Monitoring on air content to define with media team the paid strategy.
16.00-19.00 h / (Flexible end time). Goes to the paddle tennis court for a game.
Win or lose, a shower and off to home.
What do we offer?
What goes on at ING matters much to us.
But we know that the most important things are outside the office.
So that thinking about what to have for lunch doesn’t take up your time or your cravings.
Life and health insurance.
For you and all your family (spouse/partner and children).
Free company shuttle.
We take you from Madrid city center to our offices at Las Rozas (and back!)
Special loan or mortgage terms after 6 months working at the bank.
And benefit from our pension plan after 2 years with us.
More health, more sports.
Paddle tennis court and lessons available to you.
Runners club with your own trainer.
Clinics with professional, world-class athletes.
Physiotherapy service on site.