Paid Subscriber Acquisition Manager, Disney+

Job Summary:

Responsibilities:

• In market lead for Performance & Acquisition Marketing.
• Daily check of campaigns and performance in DSPs/FBM & Analytics & DMP & IAS & Dashboard.
• Stand by for adjusting campaigns in DSPs / FBM.
• Provide local Benchmarks analysis on best performing ads and competitor activity.
• Responsible for A/B testing localized per country.
• Responsible for Local adjustments and optimizations in creative (language at etc.).
• Support regional affiliate lead with Local management / support of affiliate partners.
• Responsible for Organic Social Media amplification and optimization.
• Provide insight and input on local publishers, opportunities and tactics to target new audiences and optimise measurement metrics.
• Deliver most effective Cost of Acquisition (CPA) and expected Subscriber Volume.
• Manage agencies to executive a best in class subscriber acquisition activity.

Basic Qualifications:

• 5+ years in Digital or Performance Marketing role
• Acquisition expertise from a subscription or DTCI business
• Experience working in a fast-paced trading environment
• KPI focused & extremely comfortable with data in self-serve environments
• Experienced working with creative teams to develop concepts and bring messaging to life
• Local language essential and awareness of local trends / preferences
• Successful track record in Performance Marketing with in-depth experience of digital
• Good understanding and working knowledge of MS Excel, Google analytics, tableau experience preferred
• Exposure to working with key campaign management tools and platforms (Google Adwords, Bing Ads, Facebook Ads Manager, etc.)
• Understanding of market nuances and dynamics to deliver a global strategy while also balancing local adaptions to drive local results
• Ideally, experience of working in an international matrix organisation

About Direct-to-Consumer and International:

Comprised of Disney’s international media businesses and the Company’s various streaming services, the Direct-to-Consumer and International segment aligns technology, content and distribution platforms to expand the Company’s global footprint and deliver world-class, personalized entertainment experiences to consumers around the world. This segment is responsible for The Walt Disney Company’s direct-to-consumer businesses globally, including the ESPN+ sports streaming service, programmed in partnership with ESPN; the upcoming Disney-branded direct-to-consumer streaming service; and the Company’s ownership stake in Hulu. As part of the Direct-to-Consumer and International segment, Disney Streaming Services, developer of the ESPN+ and Disney-branded streaming platforms, oversees all consumer-facing digital technology and products across the Company.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company, which is part of a business segment we call Direct-to-Consumer and International.