PRÁCTICAS RETAIL MARKETING

Job Summary:

Responsibilities:

Colaboración en la planificación, desarrollo, gestión y seguimiento de:

o *Promociones Nacionales
o *Plan promocional de los Key Accounts /Especialistas


Archivo y análisis de los catálogos de los retailers (presencia Disney y Competencia).

Continuo estudio y análisis de la competencia así como de innovaciones de otros sectores como medio para detectar posible áreas de mejora en nuestros proyectos.

Gestión de proveedores.

Calendario creativo: Revisar briefings con el equipo comercial, reflejarlos en el sistema y monitorizar de los proyectos junto con el departamento creativo y la agencia externa.

Desarrollo de microsites y creatividades específicas de retailers y post análisis de la implantación de las mismas (web/punto de venta).

Gestión de las aprobaciones de Marvel, Disney, Lucas para Retailers y Licenciatarios.

Basic Qualifications:

Licenciatura en Administración de Empresas, Marketing, Comunicación, etc.

Orientación a resultados.

Habilidades creativas para la elaboración de briefings y presentaciones.

Alto conocimiento y manejo de redes sociales y medios especializados.

Conocimientos Adobe Photoshop.

Alto nivel de inglés.

About Parks, Experiences and Products:

The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Parks, Experiences and Consumer Products, which is part of a business segment we call Parks, Experiences and Products.