Job Summary:
To achieve the business goals for Walt Disney World (WDW) and Disney Cruise Line (DCL) by managing the creative development & overall campaign implementation for trade partners and CD channel with a 50% focus on WDW and 50% focus on DCL.
· To work with the Brand Strategy team, the Commercial and Marketing Manager in the UK and the Head of Marketing & PR in Spain & Portugal on Annual Operating plans. Manage the briefing & implementation of marketing campaigns across WDW and DCL for Spain & Portugal.
· To develop, implement, manage and review creative for trade partner campaigns & translations for CD channels across WDW & DCL to drive sales / awareness.
· Implement 360º marketing plans for both WDW & DCL.
· Work together with the WDTC Marketing team & Marketing and Commercial Manager in the UK and Key Account Manager in Spain/Portugal to support the develop of overall strategy for the CD channel.
Responsibilities:
Take overall responsibility for briefing and implementation of all major trade partner marketing campaigns ensuring the development, briefing, co-ordination, sign off, launch & reviews are successfully implemented & are compliant with the Disney Destinations Brand guidelines.
· Ensure all campaigns are delivered to the maximum effectiveness, on time & on budget.
· Plan all WDW and DCL campaigns in coordination with DLP media plan to maximize the visibility of each Disney Destination across the market.
· Align and co-ordinate campaign briefs for both media and advertising for WDW and DCL in conjunction with the WDTC.
· Coordination of the different campaign assets: legal mentions, texts, visuals, partner’s logos, banners, headlines, offers and ensuring brand guidelines are implemented.
· Coordinate with co-op partners to supervise campaign media recommendations & performance (spot list and co funding).
· Help monitor and analyze digital campaign KPIs, looking for improvements and optimization.
· Ensure TWDCo owned media visibility for the campaigns in conjunction with the WDTC.
· Share WDW / DCL materials with SoMe, Disney.es, Newsletters, Publishing, Disney Channel, TDS.
· Update and track media plans (on line & off line) and local reports (budget, GRPs, coverage, OTs, Rns/Admissions).
· Deliver analysis on all WDW & DCL campaign performance.
· Management of co-op marketing budgets, ensuring timely execution of quotes/invoices and finance processes are followed for partner activity. Including managing & updating finance tracking files on a bi-weekly basis.
· Work in partnership with the Key Account Manager for WDW & DCL for Spain/Portugal together with Iberian sales and marketing teams to build & develop relationships with the marketing contacts of key retail travel trade, ensuring that these strong partnerships are leveraged to support of our key strategies and objectives across WDW & DCL.
· Support where necessary with brochure development and approval (commercial and brand appearance) for partner brochures as well as support on CD brochure translations.
· Support on building brochure templates and style guidelines for WDW and DCL on a yearly basis.
· Support where necessary, in defining and creating the necessary training collateral and presentations to ensure Spanish travel agents have the latest information, tips, tools and offer details on WDW & DCL.
· Ensure alignment of CD annual plan in conjunction with the wider Iberia market marketing activity.
· Ensure partner websites are up to date and aligned with WDW and DCL brand guidelines.
Basic Qualifications:
Min. 7-9 years marketing or travel industry marketing experience required
· Experience with working in/with a Tour Operator desirable
· Disney experience will be a plus
· Spanish travel industry knowledge desirable
· Large matrix organisation experience desirable
· Degree Certified
· Demonstrated strategic and tactical skills related to implementation of marketing and sales plans and recommending ideas necessary for success
· Exceptional organizational, project management and communication skills to balance marketing programs across two brands for optimal execution and success
About Parks, Experiences and Products:
The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disneyland International, which is part of a business segment we call Parks, Experiences and Products.
