Head of Mobile, EU en Madrid

The Amazon Marketing team is looking for someone to lead our Shopping App marketing activities, with a specific focus on generating increased engagement levels and higher app penetration rates. You will develop our marketing strategy, test aggressively, and scale initiatives. You will be responsible for defining goals for the team, building systems to track and measure marketing performance and overall planning, forecasting, and optimization across the entire marketing budget to profitably acquire and engage Shopping App users.

The ideal candidate will have broad performance marketing experience, having lead efforts for consumer facing technology products/services. You thrive in the science of marketing and will need to prioritize effectively in a fast-moving and ever-changing environment. You will think and act both strategically and tactically: from strategic planning to detailed execution. You will quickly form data-driven plans and execute across many teams simultaneously. This is a highly visible position that will interact at all levels of the company. We are looking for a relentless, customer-obsessed, and business-minded marketer with a penchant for invention, operational excellence and delivering results.

Primary responsibilities include:
· Establish, implement and measure the effectiveness of mobile marketing initiatives to drive adoption and engagement of the Shopping App with a multi-million euro yearly budget.
· Build and lead a performance marketing team across offsite (paid advertising) and onsite activities.
· Determine overall strategy, annual goals, KPIs and reporting, working cross functionally across stakeholders.
· Work closely with our BI and development teams to build a world-class performance marketing engine across tracking, attribution, automation and optimization.
· Lead efforts to utilize data-driven methodology, analysis and measurement to improve effectiveness.
· Strong analytical approach to acquisition funnel metrics measurement and campaign performance
· Innovate and implement test-and-learn strategies and drive scalable results
· Drive business requirements and work with development teams to drive the expansion of internal tools and platforms that support marketing initiatives.
· Develop recommendations for new growth initiatives and programs that scale customer acquisition.
· Manage relationships with agencies and multiple top mobile ad networks (e.g. Google, Facebook).
· Coordinate with other cross-Amazon mobile marketing professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified Amazon vision in the mobile space.
We are looking for candidates with strong experience (10+ years in digital marketing, including acquisition and performance marketing) and who have demonstrated:
· Ability to create innovative marketing programs and/or partnerships to drive mobile app adoption.
· Strong time management skills: ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously.
· Strong analytical skills with a strong bias towards decision making based on data.
· Ability to make things happen quickly with large, less nimble partners and/or teams.
· Superior verbal and written communications skills with extreme attention to detail
· Understanding of the app environment and the ability to think from a customer’s perspective.
· Ability to define a roadmap in collaboration with tech teams and lead through its implementation: understand and make the necessary tradeoffs.
This position can be based in London, Luxembourg, Paris, Munich, Milan or Madrid. A relocation package and a competitive salary package appropriate to the location will be offered.

· BA/BS, MBA or equivalent work experience.
· Extensive digital marketing experience, including acquisition and performance marketing.
· Experience leading a multi-functional digital marketing team or organization.
· Experience hiring and managing a top performing team.
· Experience managing global teams and KPIs.
· Ability to easily transition from high-level strategic thinking to detailed execution.
· Strong leadership and communication skills to drive recommendations, articulate tradeoffs, and communicate plans to senior executives.
· Ability to juggle a range of projects across Amazon teams, balancing quality and speed.
· High attention to detail, across both business and technical domains.

· Experience in the mobile space
· Managing strategic partner relationships
· Internet product management (product definition, roadmap and launch)
· Experience with Algorithmic marketing, A.I., Machine Learning
About our rewards
We’ll expect you to go the extra mile, but we’ll also make sure you’re well rewarded. As well as a competitive salary and stock units we offer a host of other benefits.

If you thrive in a challenging and fast-paced environment, you’ll meet your match with us, as you will be part of a vibe of constant improvement, where the things you do one moment, you will not necessarily be doing 6 months later. We don’t like to sit still, which is why we always treat every day like the first day. A day to make more good things happen for our customers. It’s that kind of spirit that drives our success now and keeps us ahead of the competition in the future. And you could be part of it. It’s as simple as this: Work Hard. Have Fun. Make History.
Sounds interesting? We look forward to your application. Please apply online and upload your CV and a letter of motivation in English in one document (max. 5 MB).
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