Marketing Efficiency Expert Lead

This is Us.
 
A team of more than one thousand people sharing an idea: doing our bit in helping our clients create a better future for themselves, providing them with the tools they need to get where they want to go.
 
In today’s world, we know this happens because we are a fully online bank. We were born out of that idea and 20 years on, technology, simplicity and transparency continue to be the ingredients of the recipe that leaves the best taste in our mouths: being more than just a bank, someone useful in the lives of the millions of clients who have chosen us.
 
The way we do things also mirrors our eagerness to innovate. We are proud to be one of the very first banks to work with agile methodologies. It doesn’t ring a bell yet? No worries, we will be delighted to tell you all about it. You will find it’s one of those things you’ll want to repeat over and over.
 
And although we are based in Spain, we like to cross borders. We are lucky to work with international teams every day across 44 countries, composed of women and men as equal as they are diverse. Because here you are completely free to be who you want to be, love whomever you choose, and even go for pineapple as your pizza topping.
 
Making things happen, helping others be successful, always being one step ahead—that’s our DNA. If you look at yourself in the mirror and your reflection matches our way of being and working…we are looking forward to meeting you!
We are looking for a Marketing Efficiency Expert Lead. His/her role is ensuring data and insights driven marketing decisions in ING.
 
To be successful in this role you will have to demonstrate an advanced knowledge of all kind of marketing data, analytics and research tools, technics and strategies in a digital business.
 
We highly value someone who is passionate about the marketing digital and analytics ecosystem and enjoys the challenge of solving complex problems with innovative solutions.
 
You will lead a team with diverse backgrounds and expertise: digital and marketing analytics, market research, DMP expert, marketing controller. In your role, you and your team will be responsible of evolving ING' s marketing data and analytics capabilities:
· Understanding business and marketing team´s goals to enable them to deliver the best brand experience and ensure marketing efficiency.
· Define and implement the data infrastructure needed: new tools or sources of info, integration of different sources, automatization of data processes…
· Proactively define new ways (or improve the existing ones) to evaluate and increase mk efficiency and identify ongoing insights for all the teams
· Improve and evaluate the data available to increase personalized marketing actions
 
Some experience / knowledge will be expected, but you will also have the opportunity to learn and/or improve your skill-set in: marketing mix modelling, attribution models, digital analytics, DMP and market research.
 
You will also need:
·         Bachelor Degree or equivalent in Math, Statistics or Engineering.
·         Previous experience (5 YRS) on marketing analytics role.
·         Experience on business intelligence or data science roles will be appreciated
·         Business mindset and sensitivity
·         Good communication skills
·         Very good English language.
·         Proactive, challenger and team player who ensures a continuous knowledge sharing
·         Experience on leading analytics teams