Web Analytics Consultant to join our marketing team in Málaga. This is a senior analytics role for a candidate with several years of experience in Web and marketing analytics.
What You'll Do?
Responsibilities include:
o Marketing analytics including web, mobile (apps and web), social , email, and cross-platform reporting
o Manage regular reporting (daily, weekly, monthly) for Marketing and Edit
o Collaborate with all departments defining metrics, KPIs, dashboards, reports, etc.
o Handle ad-hoc queries and custom reports from all areas
o Collaborate on testing and optimization efforts (A|B tests, landing pages, marketing campaigns, etc.)
o Contribute to audience segmentation, yield optimization and other media optimization efforts
o Provide ad-hoc insights to management regarding both internal data and industry trends and news
Who Is Right For The Job?
The ideal candidate will have at least 3-4 years of hands on marketing analytics experience including:
o Web analytics software (GA, Omniture)
o Building reports, dashboards
o Testing and evaluation
o Bachelors degree
o A knack for finding ways to add value and provide "aha!" insights
o An entrepreneurial mindset
Higly valued:
· Experience with campaign management and analysis (display, CPC) desired
· Experience in advanced analytics areas (SQL, data warehouse, big data, data visualization, etc.) desired
· Experience on other third party solutions as (Adobe Target / AEM)
· Experience with AB testing solutions, a plus
“Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity”
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