RESEARCH SUPERVISOR en Madrid

Job Summary:

This role will have a strong focus on managing research, developing sales arguments and marketing concepts across Spain & Portugal markets.
Critical to this role is to disseminate analytics from multiple sources into a single story and translation of the numbers into clear concise sales messaging for advertisers; to help translate numbers into strategic marketing messages to break-through the marketplace.

Responsibilities:

• This will involve working with external research vendors and also collaborating with TWDC divisions to optimise existing internal research in support of businesses.

• Formulating & deliver marketing strategy and budget planning for the local The Walt Disney Company AS&P team.

• Support of the local AS & P team by providing the metrics needed for world class Sales Support Tools – pitch support; generic, product specific, sector specific presentations and Sales Team Collateral – Case studies, product sheets. Including partnering with EMEA/local AS&P Marketing to develop unique audience proposition.
• To include cross platform business opportunities. Creation of audience portion of cross media proposals by partnering with other research group leads to ground promotional ideas.
• Developing research-led; trend based content that can be used to position the The Walt Disney Company as leaders and to be used as content for White Papers and speaker opportunities.

Basic Qualifications:

• 5-7 years successful experience in media trade research and analysis – preferably with TV and Online.

• Preparing and running media research strategies; plans and implementation
• Sales and pitch collateral production.
• Working knowledge of media research tools in television and online (Kantar, Omniture, etc.).

• Track record of dealing with senior-level marketers and agency clients.
• Project management experience in a relevant environment.

• Fluent in English.
• Relevant degree preferred.
• Word, Excel and PowerPoint proficiency.

• Strong research, numerical and analytical skills.
• Ability to develop logical and convincing arguments spanning multiple client-sectors.
• Strong presentation skills (preparation and delivery).
• Effective communicator with proven negotiating skills

Strong collaborative skills to deliver results for the team.

About The Walt Disney Company (Corporate):

At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company, which is part of a business segment we call The Walt Disney Company (Corporate).