Reps sell out: Motivate, manage and develop doors within a given geographic area for a specific brand portfolio.
Achieve the sell out targets and qualitative and quantitative objectives set by the Area Manager. Control the sell-out of the doors under his/her responsibility, establish an action plan with his/her manager, using, in particular, sales panels
Cycle to BAs
Launches presentation showing product features, benefits, usage…& receiving BAs feedback. Deliver of training material and BA gift.
Presentation of the future campaigns with all its materials.
Current animation: review of the window & plv (check of the central agreement). Ensure all materials are available in the pos (gifts, samples…). Ensure all BAs are informed about the animation.
Guarantee the brand image expressed at the point of sale
Merchandising roll-out according to brand guidelines.
Ensure products are advantageously displayed on Ensure new products are given the necessary exposure
Ensure all brand elements are correctly displayed: TGM, glorifyers, sleeves, visuals…
Negotiation of secondary placements, control of centrally agreed placements
Administration of testers
Inform to the sell in team about:
Stock review (pillars & launches)
Situation of returns.
Product training and presentation.
Deliver of training materials.
Motivation of BA’s.
Develop a close relationship with store managers & BAs.
Coordinate challenges to stimulate sales. BA’s gifts delivery.
Get relevant information from BAs (traffic, sell out…)
Generate sell out sales in the PoS accompanying BAs in their role:
Applying brand sell-out methodology.
Demonstrate fundamental product knowledge (features, benefits, usage) and application techniques.
Provide service and beauty advice to the consumers in the PoS creating positive consumer experience.
Boost linkselling opportunities.
Handling consumer complaints.
Follow brand CRM procedures to recruit and to feed our loyalty programs.
Competitors follow up.
Gather information and provide feedback on competitors’ products, launches, merchandising…etc. Klee update.
Check competitor’s animations (products, gifts, windows, plv…) and BA’s perception.
Global analysis of the situation of the brand and the competitors in the PoS –improvement or deterioration-, communication to the area manager with proposals.
Ensure that brand sales events are implemented correctly in the points of sale and follow up of the achievement of event targets. Control the stock previous to the event.
Define action plans for top doors in order to maximize sell-out. Identify opportunities and win new consumers in accordance with the objectives set by the brand.
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