Sell - Out Responsible en Málaga

Reps sell out: Motivate, manage and develop doors within a given geographic area for a specific brand portfolio.

Achieve the sell out targets and qualitative and quantitative objectives set by the Area Manager. Control the sell-out of the doors under his/her responsibility, establish an action plan with his/her manager, using, in particular, sales panels

• Cycle to BAs

  • Launches presentation showing product features, benefits, usage…& receiving BAs feedback. Deliver of training material and BA gift.

  • Presentation of the future campaigns with all its materials.

  • Current animation: review of the window & plv (check of the central agreement). Ensure all materials are available in the pos (gifts, samples…). Ensure all BAs are informed about the animation.

     

• Merchandising :

  • Guarantee the brand image expressed at the point of sale

  • Merchandising roll-out according to brand guidelines.

  • Ensure products are advantageously displayed on Ensure new products are given the necessary exposure

  • Ensure all brand elements are correctly displayed: TGM, glorifyers, sleeves, visuals…

  • Negotiation of secondary placements, control of centrally agreed placements

  • Administration of testers

  • Inform to the sell in team about:

    • Stock review (pillars & launches)

    • Situation of returns.

       

• Training :

  • Product training and presentation.

  • Deliver of training materials.

     

• Motivation of BA’s.

  • Develop a close relationship with store managers & BAs.

  • Coordinate challenges to stimulate sales. BA’s gifts delivery.

  • Get relevant information from BAs (traffic, sell out…)

• Sell out:

  • Generate sell out sales in the PoS accompanying BAs in their role:

    • Applying brand sell-out methodology.

    • Demonstrate fundamental product knowledge (features, benefits, usage) and application techniques.

    • Provide service and beauty advice to the consumers in the PoS creating positive consumer experience.

    • Boost linkselling opportunities.

    • Handling consumer complaints.

    • Follow brand CRM procedures to recruit and to feed our loyalty programs.

       

• Competitors follow up.

  • Gather information and provide feedback on competitors’ products, launches, merchandising…etc. Klee update.

  • Check competitor’s animations (products, gifts, windows, plv…) and BA’s perception.

  • Global analysis of the situation of the brand and the competitors in the PoS –improvement or deterioration-, communication to the area manager with proposals.

• Ensure that brand sales events are implemented correctly in the points of sale and follow up of the achievement of event targets. Control the stock previous to the event.

   

• Define action plans for top doors in order to maximize sell-out. Identify opportunities and win new consumers in accordance with the objectives set by the brand.