WW Product Manager Business Model Transformation - Large Format Printing en Sant Cugat del Vallès

HP’s large-format printing business is shifting its business model. More and more customers are expecting to buy printing as a service and to have a direct relationship with their printer vendor and HP, as the market leader, wants to lead this transformation. This is an exciting challenge. HP must shift from selling printers and expecting customers to buy ink cartridges to selling printing services and changing how HP engages customers and channel partners.

In this job position, you will define how printing subscription services for the DesignJet product line should be to maximize their adoption. You will have to understand customer needs, also understand analogies of how the same transformation has happened in other markets and industries, determine how to make the change accretive for HP and lead the change.

You will interact with other Product Management teams, both in Large-Format Print and in other organizations in HP, with customers and channel partners, and with development and operations teams. It is a high-profile job for product managers who want to hone their leadership skills and want to exert changes in organizations and industries.

• Drive the definition of large-format printing subscription and contractual services portfolio through R&D and solutions teams.

• Determine appropriate large-format printing subscription and contractual services family positioning prior to introduction.

• Determine initial large-format printing subscription and contractual services pricing strategy

• Regularly meet with customers or partners to gather insights.

• Provide closed-loop post-analysis of “printing as a service” pilots with large-format printers.

• College degree in Marketing/Business/Technical

• Highly knowledgeable of large-format printing family or HP subscription or contractual services and the business needs of AEC customers.

• 7 years’ experience in product marketing fundamentals.

• Demonstrated knowledge of general marketing function either through education or work experience.