EMEA Digital Media Buying Lead en Sant Cugat del Vallès

The HP in-house media team (Ziji by HP) is responsible for planning, buying and maintaining programmatic and biddable ad campaigns in multiple DSPs and Social platforms. Ziji is expanding to Europe in 2020, and HP is looking for entrepreneurially minded candidates to build this new team. You will be responsible for the team’s overall effectiveness leveraging their individual expertise, managing the operations for digital media reporting and analysis to ensure HP’s advertising objectives are met while maintaining a balance of performance and efficiency.  

Responsibilities:  

• Oversee all aspects of in-house EMEA digital media buying efforts ensuring strategic and tactical excellence as well as operational rigor
• Guide the development of this new team, including the establishment of best practices, definition of roles and responsibilities, and then ensure adherence to that guidance
• Serve as a motivational leader, leading by example and nurturing talent 
• Develop and cultivate thought leadership within the team, and through partnership with the wider Marketing organization
• Hire, train, and cultivate the team of 40+ programmatic, social and analytics practitioners
• Build ties with Marketing stakeholders, effectively advocate for the capability’s value at the CMO-level 
• Streamline workflow to create the space for agile marketing

Requirements:  

• Bachelor's degree with 7-10 years’ experience in a media agency or similar environment, 5+ years of media buying experience including self-service RTB/Programmatic. 5+ years of people management experience 
• Practical knowledge of DSP platforms (e.g. DBM, OATH, Amazon, and Adobe) as well as the programmatic ecosystem (DSPs, Exchanges, SSPs, DMP, etc.) 
• A thorough understanding of paid social platforms (Facebook, LinkedIn, Twitter, Snap), including partner marketing ecosystem
• Experience evaluating and utilizing data partners within and without of DMP environments 
• Strong knowledge of digital advertising workflow, measurement, optimization, and testing methods

B2B experience a plus

• Previous experience working with large brands/budgets and managing projects of scale 
• Working understanding of database and data visualization tools such as Tableau or Microsoft PowerBI

At HP Sant Cugat (Barcelona), we have an impressive 2300+ employees, made up of 60+ different nationalities, host 12 businesses and are the WW HQ for 3D Printing and Large Format​ Printing businesses.

What we offer:

• Diverse, continued internal growth and career opportunities. Including HP’s own learning platform and LinkedIn Learning
• An attractive benefit package
• Work life balance /flexible working hours
• Love sports? Then take advantage of our sports center (indoor and outdoor) with 25+ regular coordinated activities
• Women, Pride, Young employees, Sustainability and DisAbility! Just a few of our fantastic global business networks you can get involved with locally

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