Product Marketing Manager Mobile - fixed term contract en Madrid

This is a fixed term contract maternity cover.

We are seeking a dynamic, driven product marketer to join our Mobile team to focus on building and executing our incentives strategy for EU5. You will need to be able to prioritize effectively in a fast-moving environment and communicate clearly and persuasively.
This person is able to drive focus and excellence within the programs they own, with their colleagues in marketing and product management, and with colleagues across the organization.

Responsibilities
· Drive incentives strategy and execution in order to reach customer acquisition and engagement yearly goals
· Streamline and help automate the process of creating and launching promotions within EU Mobile and Engagement
· Implement App Store Optimization strategies to drive more mShop App sign-ins
· Report and monitor campaigns performance. Identification of issues by looking at multiple data points/sources.
· Test and derive insights from using different creatives in offsite campaigns
· Develop cross channel strategies to amplify the reach and efficiency of our onsite campaigns
· Partner cross functionally to drive innovative marketing programs that are demonstrably impactful to the business, that drive device sales, develops the category, usage and satisfaction

· Bachelor's degree or higher in associated discipline
· 3+ years demonstrable experience in an online marketing field
· Experience analyzing marketing campaigns & traffic patterns to determine if they are meeting business objectives
· Experience developing written documents in a professional setting
· Experience using MS Office and SharePoint

· Experience with customer segmentation, profiling, and targeting
· Experience with A/B or multivariate testing
· Demonstrated ability to manage complex and highly visible projects
· Proficiency with analytics tools and web traffic reporting
· Proven ability to deliver results and prioritize tasks in a fast-moving, dynamic environment
· Ability to conceptualize, scope, and execute projects to strict deadlines
· Confident, self-motivated individual with strong, demonstrable bias for action
· Proven ability to move fast in an ambiguous environment without close supervision